This week our class is going through the second half of an InDesign workshop. As part of their "backgrounder" assignment, the students are required to do research on the theme of social media within businesses and industry. They have a total of four options to choose from and each option, roughly speaking, centers on figuring out how social media (twitter, Facebook, Linkedin, Youtube, etc.) are used in whatever specific industry they choose. The example I like to give is to look at the footwear industry: what type of social media presence do Nike, Reebok, ADIDAS, and other have? Do they focus on one specific site or do they try a broad approach?
