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Whole Foods Case Study
From the Harvard Business School by John R. Wells and Travis Haglock. Revision April 2008
I wanted to have a discussion about the Whole Foods case study. Post your thoughts and questions below.
- Can you please give a little bit of info about this case study? -pm
Description - Whole Foods Market, Inc was the fastest growing natural food retail company in 2005 in North America. It is one of the fiercest competitors in the nautral foods sector. This discussion covers the following
- The current market position
- Direction of the company is moving towards
- Is the whole foods marketing towards the society becasue it believes that society will support them more or becasue they can charge higher if they create an image that represents
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